What Happened
A new report from Nielsen Sports and PepsiCo titled “Undervalued to Unstoppable” projects that the global fan base for women’s football is on track to grow 38% by 2030, reaching over 800 million, with approximately 60% of fans being women.
What Is Good About It
- Fan engagement soaring, with tournament audiences expected to rise by 30%.
- Commercial interest is surging: sponsorships for the Women’s World Cup tripled from 2019 to 2023—yet more room for growth remains.
- Revenue growth is strong: the English Women’s Super League saw a 34% jump, set to hit £100 million in 2025–26.
Why It Leads to Positivity
- Empowerment through sport: Visibility and investment in women’s football are inspiring girls and women around the world.
- Economic opportunity: With revenues rising, the sport is proving its commercial viability, drawing in greater corporate support.
- Balanced viewership: With more female than male fans, it’s one of the few global sports led by women viewers—marking genuine progress in inclusivity.
- Sustainable growth: Structural investment and popularity increases point toward long-term establishment and impact.
